The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI

This Tactics + Insights guide, sponsored by creator marketing platform Collective Voice, examines how brands work with creators to reach and engage audiences across multiple touchpoints and channels. As the sales funnel has evolved to be non-linear, creators are essential for brands to reach consumers throughout all customer journey stages.

Brands are tapping creators to produce effective, authentic content that gives marketers access to new audiences, drives sales and unlocks long-term partnerships.

Traditionally, the marketing funnel was a linear journey covering awareness, consideration and purchase. However, digital media, including creator marketing, has changed how consumers engage with brands across multiple touchpoints and channels, introducing unanticipated shortcuts and on- and off-ramps in what used to be a straightforward path.

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