On Amazon, the ‘Made in USA’ boom fizzles as price wins out

This story was originally published by sister site, Modern Retail.

Back in the spring, “Made in USA” became one of Amazon’s hottest search terms. Anxiety around tariff-induced price hikes had shoppers punching in patriotic queries, giving online merchants hope that domestic manufacturing may give them a competitive edge.

But the momentum proved fleeting. New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have since collapsed, reverting by July 2025 to nearly identical levels as the prior year. And even at their peak, those searches barely translated into sales.

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