As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

If there’s one thing keeping Zola’s new CMO up at night, it’s search — or rather the messy reinvention of it.

Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written. 

“Were someone to ask me to sum up what’s on my mind as a marketer these days, it would be search,” said Severson.

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