AI Briefing: How Perplexity plans to win over enterprise and regular users with AI search

Starting a new search business has always been a nearly impossible hill to climb, since one is invariably up against Mt. Everest — aka Google. However, Perplexity aims to bring its new momentum from generative search into the enterprise world of AI even while exploring ads further down its timeline.

Last week, Perplexity announced its entrance into the worlds of enterprise tech. Flush with new funding, the AI-driven search startup hopes to build a broader business case with a new offering called Enterprise Pro. Adding to both the free and subscription versions of its generative AI search platform, Perplexity already has a handful of noteworthy names using Pro including media agency the IPG-owned media agency Universal McCann. Other early clients across numerous industries including Zoom, HP, Stripe and the NBA’s Cleveland Cavaliers.

By improving how companies search documents — and everything else on the internet — companies are using generative AI to conduct market research, find sales prospects, analyze sales, and draft product road maps. Advertising agencies and media companies already use search to research campaigns, companies and people. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.