AI Briefing: Big Tech puts AI at the center of another earnings season

Just like with other recent financial quarters, AI is coming up plenty in corporate filings and and earnings calls with investors.

Last week, the major tech giants showed renewed strength, as companies credited AI as a key growth driver. Google, Meta, Amazon and Microsoft all mentioned AI — generative AI and otherwise — dozens of times while touting new AI tools and the customers using them.

“Google Cloud benefits from thousands of product advancements,” analysts with William Blair wrote in a research note about Alphabet’s results. “Within the segment, Google’s product and generative AI capabilities allowed it to both win and expand relationships with a variety of large brands.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.