Advertisers are already looking ahead to next year’s World Cup

The FIFA World Cup is nine full months away. With teams still competing to qualify and an entire domestic season still to play out, the tournament’s cast of characters remains up in the air.

But marketers aren’t waiting around to receive a cross.

They’re in the middle of planning activity and paid media commitments to ensure they get their share of the enormous audiences (1.42 billion worldwide watched the 2022 final) expected to broadcast, stream, follow and listen in to the second-largest sporting event on the planet.

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