Adalytics report exposes the intricacies of made-for-advertising sites

Made-for-advertising sites are like rabbit holes: The deeper ad executives delve, the more convoluted and widespread they appear to be.

Adalytics is the latest outfit to discover this, following in the footsteps of the likes of Ebiquity, Jounce Media and the Association of National Advertisers.

In recent months, Adalytics has uncovered that hundreds of major advertisers, many affiliated with the ANA trade body, have unknowingly placed ads on these so-called MFAs — whose definition remains contentious among many.

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