Ad Tech Briefing: Ad tech’s agentic gambit at CES

Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby.

Below is a potted roundup of the headline announcements, the wording of which (along with the causal observations of Digiday staffers), suggests the term “programmatic” may soon go the way of Privacy Sandbox.  

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