Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox uncertainty

It’s a tough time to be a chief technology officer in ad tech. 

They’re stuck between a rock and a hard place. 

Do they splurge millions on developing tech for Google’s cookie alternatives, gambling on regulatory approval? Or do they stick to their guns, risking being left in the dust by a potential industry-wide shift? 

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