‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model

The ad industry is hunting for the AI equivalent of a silver bullet. Microsoft’s CEO Satya Nadella just made it clear there isn’t one.

Instead, he argued at the World Economic Forum in Davos, Switzerland, the agentic era will eclipse companies that stop chasing a single winning model and start learning how to orchestrate many of them — on their own terms and with their own data.

“There are going to be multiple models and the trick is really how you take advantage of them and, in fact, build your own model by distilling them,” he said at the World Economic Forum. “Think of these models that you orchestrate to build your own model, and more importantly, do what could be described as harness engineering.”

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