‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

On Wednesday, September 10, Digiday, Glossy and Modern Retail will be hosting Retail Media Advertising Strategies, a one-day event focused on all things retail media. Stay tuned for coverage from the event.

Back in 2018, Walmart CEO Doug McMillon felt that Walmart’s ad business was “tiny.” 

“Our data has never been monetized,” McMillon told analysts at the time. “[The ad business] could be bigger.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.