Why Nintendo didn’t raise the price of the Switch 2 (yet)
Just about every piece of hardware that Nintendo sells is getting a little more expensive in the US - with the exception of the Switch 2. That includes all models of the original Switch, a bunch of accessories, and even a motion-activated alarm clock. The changes were made ahead of sweeping Trump administration tariffs that are scheduled to go into effect in August, and they show Nintendo is leaning on a strategy that it has employed across its business: largely avoiding risk. Raising the price of a new console isn't the best look, and so the company is trying to claw back some of that money in safer ways, without gambling on the success of …