What is Snapchat’s My AI and how to remove it for good

Social media apps have been seizing the opportunity to incorporate artificial intelligence since the technology’s rapid expansion. The popular platform Snapchat is among those making the most of it with its young demographic, who use it to engage with each other through sharing stories, direct messages, and multimedia photo and video content.

Last year it introduced a new generative AI chatbot called “My AI” designed to help users with various tasks through their messaging section in the Snapchat app. Despite it making strides, the feature hasn’t been well received as it doesn’t appear to have any real functionality that is helpful for the user. It’s even glitched and posted to its own Snapchat story.

Instead, the company is doubling down on the feature by recently integrating sponsored links into My AI’s responses to further monetize the chatbot.

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