[VIDEO] Why Premium Streaming Video is Increasingly Ad-Supported

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

Why Premium Streaming Video is Increasingly Ad-Supported
All across the streaming landscape, premium video is increasingly supported by advertising, in both free and hybrid subscription services. This session will explore the range of different reasons behind this evolution and what it means for the industry and viewers going forward.

Dave Bernath – VP, Sales & Partnerships, North America, Wurl
Bill Condon – VP, Enterprise Sales & Partnerships, Xumo
Erick Opeka – President and Chief Strategy Officer, Cineverse
Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
Jen Soch – Executive Director, Channel Solutions, GroupM
Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)