[VIDEO] Achieving Viewership At Scale: Netflixâs Focus on the Mid-Tail
The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.
Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
Ultimately, to achieve success with CTV advertising, streaming providers need viewership at scale. Based on new research, learn how Netflix has focused its “mid-tail” content investments to build a foundation for its new ad-supported tier’s success – and how other streaming providers can do the same.
Jonathan Hurd - Partner, Altman Solon