Under the Hood: Universal Commerce Protocol (UCP)

The Universal Commerce Protocol (UCP) is a new, open-source standard for agentic commerce, co-developed by Google and industry leaders. It establishes a common, secure language to connect consumer surfaces (like Gemini and AI Mode in Search) with business backends, enabling seamless shopping from product discovery to purchase. UCP simplifies integration for businesses, supports various payment providers, and is designed to power the next generation of conversational commerce experiences.