advertising

The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval granted by the Federal Trade Commission (FTC). Related Insights Adve...

Why omnichannel advertising needs gaming at its core
Melinda Spence, head of measurement and insights, Activision Blizzard Media At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichanne...

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by the Federal Trade Commission (FTC). The c...

New Jersey hoping to introduce problem gambling lessons in high schools
With technology only advancing, it is becoming easier and easier to access gambling platforms. Because of this, the state of New Jersey has written up a bill to ensure high schools embed teaching on t...