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From vibes to data: Why some brands use predictive tech to vet creators
Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come ...

Search Is Having Its New Haircut, New Me Moment
Search used to be a simple transaction: you typed “best tacos near me,” the internet shrugged, and 10 blue links politely fought to the death. Now search is more like a conversation with a caffein...

NFL to block Super Bowl prediction market commercials
It appears that ads from companies like Polymarket or Kalshi will not air during the upcoming Super Bowl. According to the NFL, the league placed prediction market commercials under its “prohibited ...

WTF is vibe coding?
Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content s...

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
The privacy debate in advertising is entering a phase where decisions will stick. Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data p...

Introducing Channel-Level Reporting for Performance Max campaigns
Following yesterday's launch of Google Ads API v23, we are excited to share more details about one of the most highly requested features: Channel-level reporting for Performance Max campaigns. This...

ChatGPT Leads Consumer AI Use as OpenAI Pushes New Paid Tiers
If you’ve been watching the NFL playoffs or scrolling social media lately, you’ve probably noticed a surge in ads fo...

Crypto News Today: Ripple and Other Firms Boost Fairshake’s Funds to $193M
The post Crypto News Today: Ripple and Other Firms Boost Fairshake’s Funds to $193M appeared first on Coinpedia Fintech News Crypto-backed political groups are becoming more active in U.S. politics...

Google May Offer Publishers More Options to Control AI’s Use of Content
Google faces potential new regulations covering its search services in the United Kingdom and, in separate news, reportedly agreed to settle a proposed class action lawsuit in the United States inv...

UK advertising watchdog pulls Coinbase ads over concerns it was ‘socially irresponsible’
The ASA says a string of advertisements from Coinbase have been banned over concerns that they were "socially irresponsible." ...