Creating New CTV Ad Standards
IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts...
Philips Taps AI to Manage Unwieldy, Outdated Image Library
Every company’s marketing department has thousands of photos that teams must sort through to find matches for advertising campaigns. Doing so manually would typically take days or even weeks.
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Philippines PAGCOR issues new ban on gambling billboards
The Philippines’ gambling watchdog, PAGCOR (Philippine Amusement and Gaming Corporation) is taking stronger action on gambling advertisements in the country. In a new move, the body has now ordered ...
Google just blocked OpenAI’s $3B AI deal
Google recently thwarted OpenAI’s potential $3 billion acquisition of AI startup Windsurf by instead hiring key personnel and licensing its technology, a tactic observers term a “non-acquisition a...
The next browser wars are here — and AI wants the ad dollars too
AI platform wars are about to become the browser wars and advertising will be a key battleground.
Or at least it will be for two companies.
OpenAI and Perplexity, two of the biggest players in...
