advertising

B&T Television

How marketers enhance cross-functional collaboration and avoid campaign misalignment

June

S	M	T	W	T	F	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30

more tags

advertising

RSS Feed

Gemini-powered AI mode hits Search Labs in India
Google launched its experimental AI mode, a Q&A-style search tool, for users in India requiring opt-in via Search Labs for English queries. The AI mode functions as a question-and-answer style search ...

Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic
TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This theme continued last...

Why there’s a CPM slump in a growing CTV market
CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. Th...

Trump’s FTC will approve an ad merger — with a gift to Elon Musk’s X
The all-Republican Federal Trade Commission agreed to approve a $13.5 billion ad merger if it includes a ban on steering ad dollars away from platforms or publishers based on “political or id...

Media Matters Sues F.T.C. Over Advertising Investigation
The liberal advocacy organization said in a lawsuit that the Federal Trade Commission’s inquiry into boycotts with other advertising groups was “retribution.”...

Romania asks Google and Meta to ban black market ads
The nation of Romania has asked for Google and Meta to step in to banish black market advertising. Romanian National Gambling Office (ONJN), the nation’s regulatory body, has complained to both sear...

Meta forms elite AI unit with $14B war chest
According to The Wall Street Journal, Mark Zuckerberg has personally contacted hundreds of AI researchers and engineers through emails and WhatsApp messages to recruit for a new Superintelligence lab,...

Drake accused of playing with Stake’s house money in $8 million loss
Drake, the rapper, has been accused of playing with the house money after posting an $8 million loss over the weekend. The artist is heavily involved with Stake, an online gambling platform that’s q...

How iHeartMedia kept the tone and personality of its AI-translated podcasts
When podcast networks started using AI to translate shows into other languages last year, media buyers were skeptical. Voices ranged from awkwardly robotic to wildly inaccurate. The tech has come a...

CMOs say AI platforms’ low profile at Cannes won’t happen again
AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be hol...