What is the marketing mix?
The marketing mix is an essential concept for businesses looking to effectively cater to their customer base. By strategically combining the Four P’s—Product, Price, Place, and Promotion—compani...
Is digital in-flight advertising missing from marketers’ media mix?
Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerge...
Is F1 becoming the new playground for sportsbooks?
While sports betting as a whole has long been a lucrative market, interest in Formula 1 has rapidly grown over the last few years, with sportsbooks now vying to take a slice of the pie.
Due to a numbe...
The story behind Mastodon’s big push for user donations
Mastodon, an open-source social media platform, launched an in-app donation campaign on its Android and iOS applications to secure funding.
The campaign initially targets users on Mastodon.social and ...
In creator marketing, loose disclosures are finally catching up
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them.
A wave of lawsuits and watchdog scrutiny is digging ...
How to Sell on TikTok Using Gelato in 2025
I remember when TikTok first burst into the scene – and like a few other people, I assumed it was going to be a passing fad (anyone remember Vine?).
Now TikTok isn’t just one of the biggest so...
