Tag: media | BizAndTech Newswire

media

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to t...

How The Times is using AI to model synthetic focus groups from human audiences
Subscribe: Apple Podcasts • Spotify “Synthetic audiences” is a new term added to the media and advertising industry’s lexicon in 2025 – though British news publication The Times wou...

Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift
IAB Tech Lab is moving to form a Programmatic Governance Council, an industry-wide body to set clearer rules for transparency and auction integrity across the open internet. Related Insights ...

Independent agencies face new frontier as agency-in-a-box tools democratize creativity
For years, small- to medium-sized businesses without big budgets turned to independent creative shops for their ads. Now, tech tools like Google Pomelli and Canva Grow are offering new AI-powered agen...

WPP expands AI capabilities to boost brand performance with Sightly partnership
WPP, Digiday has learned, has partnered with analytics firm Sightly to tap its brand mentality platform that suggests content targets based on what marketers want their brands to be associated with. ...

Robinhood Gold Subscribers Gain Access to Discounted Mortgage Rates From Sage
Robinhood said Monday (Nov. 3) that eligible Robinhood Gold subscribers can now access exclusive discounted mortgage rates and closing credits through digital mortgage lender Sage Home Loans. ...

Symbolic Strength More Important Than Facts When It Comes To Misinformation
Why do some people endorse claims that can easily be disproved? It’s one thing to believe false information, but another to actively stick with something that’s obviously wrong. Our new research, ...

No, ChatGPT hasn’t added a ban on giving legal and health advice
OpenAI says ChatGPT’s behavior “remains unchanged” after reports across social media falsely claimed that new updates to its usage policy prevent the chatbot from offering legal and medic...

Man Arrested By Charlie Kirk Fan/Sheriff For Directly Quoting Donald Trump
We know there’s a concerted effort to punish anyone who dares to show anything but complete, unqualified reverence for Charlie Kirk’s corpse. The man who made millions by denigrating anyone who wa...

60 Minutes Edits Donald Trump Telling Them 60 Minutes Should Edit Donald Trump Talking About How 60 Minutes Paid Him For Editing Kamala Harris
60 Minutes is under new management and things are getting stupid faster than you might expect. Last night’s episode featured President Trump, which is currently being described as “nuts.” There ...

B&T Television

September

media