In-house agencies navigate a new phase of purpose and pressure
When the economy turns sour, marketers are the first in their businesses to taste it, especially the ones on in-house teams.
Just last month, PepsiCo reportedly handed off parts of its internal cre...
The winners and losers of Google’s AI Mode
Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated sum...