OpenX redraws the SSP-agency relationship
Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a ...
The Trade Desk loosens its grip on pricing amid buyer pressure
Not long ago, a programmatic lead laid out the strain in their DSP mix to The Trade Desk: ascending Amazon, aggressive Google and uneasy clients. The tech vendor’s response surprised her. After year...
What is SocialBlade? Understanding Social Media Analytics
In the fast-paced world of social media, numbers rule the game. Creators and brands need smart tools to see what’s working, spy (legally!) on competitors, and level up their strategies. That’s whe...
AI Reshapes Personal Care as Unilever Scales Adoption
Artificial intelligence (AI) is reshaping how global consumer goods companies design products, manage factories and run campaigns, prompting established manufacturers to rebuild core operations around...
