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Caitlin Clark leads a surge in WNBA betting interest
Caitlin Clark has been a revelation since she joined the Women’s National Basketball Association (WNBA), and with that, a surge in sports wagering on the competition. Highly regarded as the best thr...

How Blogging Changed My Life (And My Family’s Future) Forever
I never expected blogging to impact my family’s life the way it has. What started as a small side hobby quickly turned...

MOVE Token Price Crashes 20% After Coinbase Delisting Notice
Global crypto exchange Coinbase delisted the Ethereum Layer 2 project Movement (MOVE), following reports of crypto market manipulation and token governance issues. The exchange had already changed the...

NGLmit?'s Vision for the Future of Latino Media Unveiled at NewFronts 2025: A Q&A With CMO Joe Bernard
NGLmit?, reaching a vibrant community of over 15 million bilingual and bicultural Latinos, took center stage at NewFronts 2025 to highlight the power of the "200%er"?a growing segment that is both ful...

How the semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted searc...

One year in: SEO lessons from publishers after Google’s AI Overviews
One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating. One publisher is rethinking its SEO strategy, backing away from optimizing content ...

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
OK, ad marketplace — media buyers, marketers and all associated media players — what you just experienced this past week wasn’t an upfront. It was a sportsfront. Sports content, both live gam...

The holdco exodus is becoming a founding, independent class
After more than two decades in the holdco machine, Marcy Samet knew that striking out on her own likely meant a one-way ticket. For years, the industry ran on a reliable cycle: execs left bloated netw...

Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
Jimmy Fallon greeted the crowd at what he called “the NBA upfront” before correcting himself at the NBCUniversal upfront presentation on May 12. He had it right the first time. Sports has playe...

Rainbow Six Siege X arrives June 10 with a promise of improvements and less toxicity
Rainbow Six Siege X is coming as a major update to Ubisoft's competitive esports game on June 10 to the consoles and PC.Read More...