‘I’m not selling you hours’: PMG’s push beyond agencies
Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore.
On WPP’s full-year earnings call last month, CEO Cindy Rose declar...
After WPP reckoning: The case for and against principal media
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It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, ...
Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and down...
Hollywood Laughs at AI Joke as Industry Confronts Real Change
When Conan O’Brien took the stage at the 98th Academy Awards on Sunday (March 15), his opening line landed as both a joke and a warning.
“I am honored to be the last human host of the A...
The most radical act in an age of outrage is to play
We are not divided by accident; we are distracted on purpose. The antidote to that manipulation is to reconnect with what makes us human, often through something as simple as play. Spend five minutes ...
