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Identity Gaps Are Becoming Billion-Dollar Points of Failure
Digital identity now runs through every part of the customer and partner journey, from logging in and making transactions to onboarding vendors and issuing loans. This shift is changing how companies ...

53% of Scam Victims Recover Money When They Tell Their Bank
A scam often works because the payment happens before the victim has time to think. More than half of scam payments are made within 24 hours, according to “Financial Scams and Consumer Tr...

Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
This story was first published by Digiday sibling Modern Retail. Change is afoot at one of the world’s largest e-commerce companies as it shifts its business model to adapt to the agentic AI era....

Joint signings highlight growing convergence between creator and Hollywood agencies
Creator agency Reign Maker Group and Hollywood talent agency Paradigm announced a series of joint signings, underscoring how representation models are evolving as agencies seek to diversify both their...

What happens when agency execs negotiate against AI agents
What really happens when AI agents are enlisted to negotiate ad deals? To find out, I created an interactive game that has actual Gemini-powered AI agents represent buyers and sellers in an adverti...

Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. ...

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers
The News/Media Alliance is testing a new path to AI revenue, signing a licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand. The deal is with AI st...

Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels somet...

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
The creator economy had been waiting for a moment like this. For years, influencer marketing had occupied an awkward position on media plans – big enough to matter, not established enough to defe...

Tencent Adds OpenClaw AI Agent to China’s Most Popular App
China’s Tencent has integrated the OpenClaw artificial intelligence agent with its WeChat messaging platform. That’s according to a report Sunday (March 22) from Reuters, which calls th...