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Sneak Preview: Origin to Edge: Video Caching and Content Delivery
On Tuesday, May 20, Mark de Jong, Chairman, CDN Alliance, will moderate the?Streaming Media Connect May panel "Origin to Edge: Video Caching and Content Delivery," with an all-star lineup including Wa...

PlanetPlay’s Play2Act poll finds 79% make positive change after playing green games
PlanetPlay announced that data from an in-game poll called Play2Act showed gaming can incentivize greener habits among gamers.Read More...

Roblox courts advertisers with fresh data on its ad effectiveness
Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience st...

Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move. The upfronts sea...

A check on The Trade Desk’s risks and rewards
The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. ...

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which t...

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings. ...

Elon Musk’s Use of X Mimics Hearst’s and Ford’s Manipulation of Media
The Tesla billionaire is using his social media site X to rant and accuse. The politics of rage rarely worked out well for earlier moguls....

New US Surgeon General Nominee Is RFK Jr.’s Favorite ‘Wellness Influencer’
The state of American health is in crisis at the moment due to a confluence of things entirely created by the current ad...

Bitcoin Market Rebounds Strongly as Over 3M BTC Exit Underwater Positions; Whale Trader James Wynn Scores Massive Gains
When Bitcoin staged a notable recovery from recent lows, on-chain data and trading activity painted a picture of renewed confidence in the market. More than 3 million BTC transitioned from being held...