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Xbox CEO Asha Sharma unveils next-gen console Project Helix

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NCAA details March Madness player availability reports amid rising betting pressure
The NCAA has now spelled out how teams must report player availability during the 2026 men’s and women’s Division I...

Xbox CEO Asha Sharma unveils next-gen console Project Helix
Xbox CEO Asha Sharma announced the next-generation console codenamed “Project Helix” will lead in performance and play both console and PC games. Sharma confirmed she will discuss the system at th...

X launches Exclusive Threads to paywall content for subscribers
X announced updates to its creator subscriptions platform, introducing a new feature called Exclusive Threads. This update allows creators to paywall parts of tweet threads for subscribers only, aimin...

The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
The latest round of earnings calls from the cohort of publicly listed ad tech companies concluded this week, with the results helping observers to grasp the challenges and opportunities in the sector....

As brands respond to AI search, walls crumble between paid and organic
For the best part of 20 years, paid search and SEO have operated as separate disciplines. But as they respond to the zero-click search era, marketing agencies are erasing the boundaries between organ...

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at...

Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Subscribe: Apple Podcasts • Spotify This story was originally published on sister site, Glossy. As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to ...

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush
No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis Group-owned Epsilon, will be a carefully orchestrated ecosystem – a t...

Google Workspace CLI brings Gmail, Docs, Sheets and more into a common interface for AI agents
What's old is new: the command line — the original, clunky non-graphical interface for interacting with and controlling PCs, where the user just typed in raw commands in code — has become one of t...

Anthropic Steals the Limelight at Morgan Stanley’s Tech Conference
I’ve spent the last week talking to people who are in town for Morgan Stanley’s annual technology, media and telecom conference at the Palace Hotel this week. Even before the fireworks last week b...