GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of v...
OpenAI is b building the ad tech stack it’s currently borrowing
OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself.
The company is c...