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In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silico...

How AI could disrupt retail media’s $38 billion search ad market
If OpenAI’s latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots could ...

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
For years, brand safety was a fear business. The pitch was simple: something terrible could appear next to your ad, and without the right protection, your brand would pay the price. It worked, because...

Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad ...

Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency wit...

Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the ...

Inside the Stream: Starz’s Streaming Strategy
Starz will split off from Lionsgate in 2025 and on today’s podcast we discuss Starz’s streaming strategy, as outlined by CEO Jeffrey Hirsch in a presentation at the UBS Global Media & Communicat...

Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
They may be digital natives, but members of Gen Z still love the mall. That’s according to a report Sunday (March 8) from The Wall Street Journal (WSJ), which says that younger consumers�...

OpenAI Robotics Head Quits Over Pentagon Partnership
OpenAI’s robotics lead has left the company due to its partnership with the Pentagon. Caitlin Kalinowski announced her departure from the artificial intelligence startup in a post on the ...

What Is Proof of Useful Work? A Deep Dive with DFINITY Founder Dominic Williams
On January 30, 2023, we hosted Dominic Williams, Founder and Chief Scientist of the DFINITY Foundation, on The Swop X Space. The conversation was a masterclass in blockchain fundamentals, and it gave ...