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Hidden Road Officially Goes Live on NSCC: What Does It Mean for XRP?
Hidden Road, now Ripple Prime, has been added to the National Securities Clearing Corporation (NSCC) directory. The development has fueled optimism within the XRP community. Many suggest that it ma...

SoftBank-Backed PayPay Targets $13.4B Valuation in Nasdaq IPO Push
The post SoftBank-Backed PayPay Targets $13.4B Valuation in Nasdaq IPO Push appeared first on Coinpedia Fintech News So...

WTF is Meta’s Manus tool?
Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and In...

Agencies grapple with economics of a new marketing currency: the AI token
As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t com...

From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
This story was originally published on sister site, Modern Retail. A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll & Branch, noticed something strange about a recent customer ...

OpenAI’s ad push begins, and The Knot is co-piloting
Subscribe: Apple Podcasts • Spotify Ads in ChatGPT have entered their trial run period. Instead of agency partners, it’s brands like The Knot Worldwide that find themselves at the helms o...

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
Related Insights Marketing on Platforms ‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message Read More ...

As hold cos restructure, BBDO reframes client relationships
Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken. In the midst of scal...

Was Bitcoin Hijacked? How Institutional Interests Shaped Its Narrative Since 2015
Bitcoin, and eventually broader crypto, was steered away from being a decentralized alternative to the state and toward integration into the very financial system it was meant to replace. In an int...

Polymarket: Only 36% Chance Authoritarian Iranian Regime Collapses by End of June
The bombs have only just begun to fly in the conflict between the US/Israel and the authoritarian regime controlling Iran. Launched late Saturday, the military action was revealed via social media by ...