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Brands celebrate tariff reprieve, but fresh uncertainty looms
This story was originally published on sister site, Modern Retail. When Sarah O’Leary, the chief executive officer of breast-pump company Willow Innovations, found out that the Supreme Court stru...

The Rundown: Why YouTube has become key for brand GEO strategies
Marketers worried about improving their brand’s profile in LLM chatbot results or within the concise summaries of Google’s Overviews have mostly focused on the world of text: earned media coverage...

Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and CMO are pressuring their marketing departments to adopt AI — but oftentimes without a ...

Inside the Stream: Nielsen and Gracenote SVOD Data, YouTube Extends TV Lead
This week we discuss key findings in Gracenote’s Data Hub, including SVOD content libraries’ composition, genre, mood, exclusivity and geographic production. The data is sorted in a number of he...

Hacking Group Claims Theft of 12.4 Million CarGurus Records
Customer data allegedly stolen from car shopping site CarGurus was posted by a hacking group, according to multiple media reports. Bleeping Computer reported Tuesday (Feb. 24) that an extor...

Binance Denies Dismissing Investigators Over Alleged $1.7 Billion Crypto Flows to Iran-Linked Entities
In a firm rebuttal to recent media reports, Binance has categorically denied allegations that it terminated or suspended compliance staff for uncovering potentially problematic cryptocurrency transact...

Let me see some ID: age verification is spreading across the internet
Age verification is a reality on a growing number of social media platforms, requiring an ID or facial scan for f...

James Cameron Complains About Netflix/Warner Bros Merger, Doesn’t Acknowledge A Paramount Deal Would Be Much Worse
We’ve explained in detail how Larry Ellison is trying to scuttle Netflix’s planned merger with Warner Brothers because he wants to buy CNN and HBO, and, as he’s doing with CBS (and now TikTok) t...

The case for in-flight advertising for audience engagement and retargeting
Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. Ho...

Kash Raises $2M Pre-Seed to Bring Prediction Markets to Social Media
Kash, a social-native prediction market platform, has raised $2 million in pre-seed funding to transform how conviction is expressed online. Built directly into social media, and starting with X, Kash...