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Urban Outfitters shifts its influencer strategy from reach to participation
Urban Outfitters is launching a creator program centered around the hyper-personalized engagement that comes with passionate micro-creators and their communities. The move marks a structural shift ...

Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
This week’s Media Briefing will look at how Google’s Preferred Sources feature promises publishers more control over audience loyalty — yet leaves them flying blind on traffic data and impact si...

Reddit has carved out an upper funnel niche for brand advertisers
Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging. According to fi...

Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
This story was first published by Digiday sibling ModernRetail When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacture...

CFTC Vows Clean Prediction Markets as Kalshi Flags Insider Trading
The Commodity Futures Trading Commission (CFTC) said Wednesday (Feb. 25) that it has full authority to police illegal trading practices on designated contract markets (DCMs). The regulator ...

Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
The Trade Desk announced both Q4 and full-year revenue beats for 2025 earlier today, but a perceieved weakness in its accompanying revenue guidance for the current trading period meant its stock was d...

Hackers Expose The Massive Surveillance Stack Hiding Inside Your “Age Verification” Check
We’ve been saying this for years now, and we’re going to keep saying it until the message finally sinks in: mandatory age verification creates massive, centralized honeypots of sensitive biometric...

OpenAI Intelligence Report Identifies New Tactics in AI-Enhanced Scams
Criminals are using artificial intelligence in combination with websites, social media and other tools to carry out scams and other malicious operations, OpenAI said Wednesday (Feb. 25) in its latest ...

The Commodity Futures Trading Commission Issues Advisory on Prediction Markets as Transgressions Alleged on Kalshi
The Commodity Futures Trading Commission’s (CFTC) Division of Enforcement has issued a statement on two cases regarding prediction markets and the misuse of nonpublic information. According to the C...

Administration Says DHS Can Demand Social Media Info From Legal Immigrants And US Citizens
Well, we always knew it would come to this. In a blow to the First Amendment and privacy, the Trump administration last week approved a U.S. Citizenship and Immigration Services (USCIS) plan to ...