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OpenX redraws the SSP-agency relationship
Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a ...

Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart. Among the 4,000 people cut loose across the globe were Susan Credl...

Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
In early 2025, Criteo entered a new chapter, with its current CEO, Michael Komasinski, taking the reins as the fourth chief executive of the company in its 20-year history — a sign that investors ex...

What is SocialBlade? Understanding Social Media Analytics
In the fast-paced world of social media, numbers rule the game. Creators and brands need smart tools to see what’s working, spy (legally!) on competitors, and level up their strategies. That’s whe...

Firm Tied To Kristi Noem Secretly Got Money From $220 Million DHS Ad Contracts
This story was originally published by ProPublica. Republished under a CC BY-NC-ND 3.0 license. On Oct. 2, the second day of the government shutdown, Homeland Security Secretary Kristi Noem ar...

Black Friday Retains Lead Over Cyber Monday Amid Record-High Weekend Sales
A record number of consumers shopped during the five days from Thanksgiving Day through Cyber Monday, with Black Friday remaining the most popular day, according to the National Retail Federation. ...

AI Reshapes Personal Care as Unilever Scales Adoption
Artificial intelligence (AI) is reshaping how global consumer goods companies design products, manage factories and run campaigns, prompting established manufacturers to rebuild core operations around...

Former FTX CEO Sam Bankman-Fried praises Trump’s pardon of ex-Honduran president as he seeks clemency
SBF took to social media again on Tuesday to react to Trump's pardoning of former Honduran President Juan Orlando Hernández. ...

Our Founders Would Abhor What The USPTO Is Doing With The Patent System
Last week I wrote about how the US Patent and Trademark Office is pushing a rule change that would effectively neuter the inter partes review (IPR) system that reviews already granted patents to make ...

HBO Max’s Mad Men 4K release is the opposite of a remaster
Though HBO Max was very proud to announce that it would be the first platform to stream Mad Men in 4K, the show's new rollout has been an absolute mess. When HBO Max subscribers fired up the ap...