YouTube’s upmarket TV push still runs on mid-funnel DNA
As YouTube moves further upstream for TV ad dollars, it’s careful not to weaken the lower, mid-funnel mechanics that make those budgets defensible.
Google’s sales reps are now being incentiviz...
In the age of AI content, The Super Bowl felt old-fashioned
AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but ...