Inside the Stream: How the TV OS Influences Viewers’ Choices
This week we focus on the role of TV operating systems in influencing viewers’ programming choices. Recently Hub Entertainment Research provided insights on OS market share of various streaming me...
Penske Media Sues Google, Alleging Illegal Manipulation of Ad Market
Penske Media, the publisher of Rolling Stone and other entertainment brands, sued Google on Tuesday, alleging that Penske and its subsidiary SheMedia have lost money as a result of what a federal judg...
Google Flips OpenAI’s Shopping Strategy on Its Head
Google’s latest AI pitch to retailers is simple: Google isn’t planning to take a cut of purchases made through its Gemini AI chatbot and search results.
Instead, it plans to make money from its A...
The best phone to buy right now
Haven’t you heard? Phones are boring now. And that’s just fine! Most people buying a new phone just want something familiar that works better than the device they’re replacing. If that’...
Marketing in 2026: Why Unified Performance Systems Outperform
If you’ve been in a growth review lately, you’ve probably felt the tension. Spending is up. Demand is still there. But every individual channel looks worse than it did two years ago. Meta CPMs kee...