WPP is betting its future on getting paid for outcomes
For decades, the agency business has run on a simple, if imperfect logic: clients pay for time and the people who fill it. Hours logged, heads counted, invoices sent. Nobody particularly loved it but ...
The case for and against publisher content marketplaces
Content marketplaces promise publishers potential wins: more distribution, increased visibility, reduced unlicensed AI scraping and new revenue opportunities. But without meaningful demand on the buy ...
Footwear brands navigate uncertainty after latest tariffs flip-flop
This story was first published by Digiday sibling Modern Retail.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whipl...
Figure Doubles Consumer Loan Volume and Adds Auto Lending
Blockchain-native capital marketplace Figure Technology Solutions saw its Consumer Loan Marketplace volume double year-over-year in the fourth quarter.
The volume rose 131% over that period...
Klarna Hits 9 Million Daily Users as New Bank Features Take Hold
Klarna said Wednesday (Feb. 25) that the number of people using its app on a daily basis rose by 53% over the past year and now stands at 9 million.
The company said in a press release that...
