Snap eyes growth as TikTok faces uncertain future in the U.S.
TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business.
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WTF is ID spoofing?
Earlier this month, ads served through ad tech giant Colossus were found by Adalytics to have mislabeled IDs attached to ad impressions.
In light of the discovery, ad tech execs accused Colossus of...