Snapchat outlines Three Es for advanced marketing measurement
With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times.
...
Walmart Q1 Earnings Continue Its Connected Economy Evolution
Walmart reported better than expected Q1 earnings Thursday (May 16) but that’s not the most important story. The earnings announcement and subsequent analyst call showed a price-driven retailer maki...