Google pilots new PPC ad format
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released.
The l...
Becoming a world-class PPC ad buyer: 8 key lessons
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment.
So, what separates good ad buyers from the truly world-class?
The journey f...
How to reach new audiences with multi-platform search advertising
For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans.
However, the search landscape is evolving rapidly. Platforms like T...