Instacart ad revenue up 18% at $871 million
Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million.
The online grocery shopping app also reported modest growth in orders, which rose to 70.1 million – a year-on-ye...
Microsoft Advertising Network campaigns expand to Facemoji
The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app.
Ads are now available in four markets; the U.S., the UK, Canada, and Australia.
What...
The Best Valentine’s Day Marketing Campaigns and Ideas to Try
Valentine's Day is associated with strong emotions such as love, romance, and affection which prompt people to purchase gifts, cards, flowers, chocolates, and other tokens of affection for their loved...
Sports Betting Terms Glossary – Betting Terms From A to Z Explained
You’ll stumble across a seemingly endless selection of sports betting terms when backing your favorite teams online. Understanding these terms is crucial, as it lets you make more informed bet selec...
What is a full-funnel PPC strategy?
Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies.
When used correctly, it can greatly benefit your marketing efforts, particul...
3 tips to be a great data steward for agency clients
Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks.
That means as agency partners, we need to shift toward acting more as consultants f...
Amazon Prime lawsuit, ad tier angers subscribers
The Amazon Prime lawsuit was initiated with a class action filing in a federal court in California last Friday, alleging Amazon breached its contract and violated state consumer protection laws by alt...