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SEC pressure on crypto giants fades as Trump-linked project draws $75M from Justin Sun
On Mar. 5, Justin Sun reached a $10 million settlement with the SEC to resolve a civil fraud case that alleged he generated $31 million through wash-trading-style transactions and undisclosed celebrit...

Inside the Stream: IAB Raises CTV Ad Outlook; Movies’ Headwinds, Charter-AMC+ Deal; Amazon-NextGen TV
Four topics for this week’s podcast: Last week IAB released its new 2024 advertising outlook report based on a survey of media professionals. CTV advertising was at the top of expected gains, r...

Refusing new IRS crypto tax forms could cost you your exchange account
Log in to Coinbase next tax season, and your tax documents might no longer arrive by mail. Under a new IRS proposal, crypto exchanges could be required to file Form 1099-DA electronically. This form r...

Inside the Stream: Roku-MAGNA Interview About CTV Home Screen Research
This week we interview Roku’s Head of Ad Marketing Jordan Rost and MAGNA’s EVP, Intelligence Solutions Kara Manatt, about their companies’ new research - "From Power On to Power Off" - about v...

Amazon, Walmart Shift Retail Competition From Price to Technology
Retail used to compete primarily on assortment, price and convenience. Increasingly, it competes on infrastructure and positioning. In a consumer environment defined by uncertainty driven b...

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush
No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis Group-owned Epsilon, will be a carefully orchestrated ecosystem – a t...

Pattern Group Revenue Rises 40% as AI Product Discovery Reshapes eCommerce
Pattern Group’s fourth quarter results, posted after the market closed on Thursday (March 5), reflect broader shifts underway in digital retail as brands expand across more marketplaces and artifici...

How brands are measuring value across the entire customer journey
Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders ar...

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in cl...

Meta’s AI glasses reportedly send sensitive footage to human reviewers in Kenya
Meta's AI-powered smart glasses could be sending sensitive footage to human reviewers in Nairobi, Kenya, accordin...

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