Allbirds: Consumers Will Pay Full Price for ‘Fresh’ Enough Products
Economic challenges have consumers pulling back on full-priced purchases, but Allbirds maintains that, if products are novel and relevant enough, shoppers will spring for non-discounted goods.
On a ca...
Magnite’s Barrett On ClearLine’s Progress, SSP Evolution
MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out?...
Teads Expands Attention Optimization To CTV Outcomes: Neala Brown
Teads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV.
The company is also making attention measurement more actionable for pla...
Reddit eyes potential in search ads following Google traffic gains
Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum.
Logical next step. With over 1 billion monthly searches on the pla...