PayPal launching ad network fueled by user purchase data
PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits.
What’s happening? The digital payments giant plans to crea...
Criteo’s Gleason: Privacy Sandbox Disrupts Open Web Currency
The deprecation of third-party cookies and emergence of new privacy technologies like Google’s Privacy Sandbox will significantly disrupt the historic “currency” by which advertising on the open...
A guide to ad variations in Google Ads
Iterative testing is crucial to ongoing success of any PPC campaign.
As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more compli...