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After WPP reckoning: The case for and against principal media
Subscribe: Apple Podcasts • Spotify It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, ...

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it’s not really clear...

‘I’m not selling you hours’: PMG’s push beyond agencies
Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore. On WPP’s full-year earnings call last month, CEO Cindy Rose declar...

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble. ...

The Temu People Asked A Sports Reporter To Not Use Its Name As Shorthand For Crap Quality
Normally, a post about the signing of an NFL free agent wouldn’t make it anywhere near these here Techdirt pages. Today, that is not the case. The site For The Win posted a mildly interesting report...

Messari CEO steps down alongside mass layoffs in AI pivot
Several other crypto companies have recently conducted layoffs, including OP Labs, Block Inc., and Gemini exchange....

How Cloud NVR Reduces Shrinkage in Ecommerce Businesses (Data-Backed Guide)
Most ecommerce businesses assume shrinkage is a retail problem. It’s not. Whether you operate a warehouse, fulfillment center, or last-mile distribution network, inventory loss silently eats into ma...

I slept on the Purple Harmony and the Coop Adjustable Latex Pillow as a side sleeper with sore shoulders — for me, there's a clear winner
These two latex pillows could not be any more different. Here's what I recommend as a side sleeper who's dealt with sore shoulders......

13 States Sue Lender OneMain Financial Over Alleged Hidden Fees
OneMain Financial said Monday (March 16) that it will vigorously litigate a lawsuit brought against it by a group of states. Thirteen state attorneys general sued OneMain Financial on Monda...

Nvidia’s Jensen Huang Says AI Compute Could Near $1 Trillion by 2027
When Conan O’Brien took the stage at the 98th Academy Awards on Sunday night, his opening line landed as both a joke and a warning. “I am honored to be the last human host of the Academy Awards,�...

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