Retail Media Is A Layer, Not A Channel: Kroger’s Jill Smith
Retail media is exploding, set to take up a fifth of all US ad spend in 2024, according to new Advertiser Perceptions research. But that doesn’t mean it is its own special new category.
“People th...
Shoppable Moments on TV Come With Group Effort: KERV’s Marika Roque
MIAMI – Millions of households have connected their televisions directly to the internet, opening up a digital avenue more interactions between brands and audiences. Digital advertising platform KER...
Unleashing Programmatic Potential in the Live Streaming Revolution
MIAMI — As eyeballs migrate en masse to streaming services, industry leaders are grappling with the challenges and opportunities.
While much consumption has moved to on-demand, where programmatic an...