How brands are using gaming personas to reach players effectively
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media
With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audienc...
Gray Zone Warfare: How to complete the New Neighbours task
Every time you just want to sit down and listen to some old Motown and crack open a ration pack like in the best ‘Nam movies, up pops Handshake in Gray Zone Warfare with a new mission for you. This ...