Q&A: Vevo Relies on Data Science for Optimized Ad Experiences

Independent streaming platform and leading music video network Vevo has been collaborating with data science company Domino?to leverage AI, with the goal of enhancing both its ad performance and the viewer experience. I spoke to Natasha Potashnik, head of data, research, and measurement at Vevo, and?Thomas Robinson, COO of Domino, to dig deeper into the use case and to discuss the role of AI in Vevo's business strategy.?