Q&A: Recurly?s Sarah McCredie Talks Community-Building for Streaming Subscriber Retention and Churn Reduction

In this Q&A with Recurly VP of Product Marketing Sarah McCredie, we explore how streaming services are building community into subscriber experiences, what types of perks and innovations and promotions engage fans most effectively, and which key KPIs help platforms identify loyal customers and nurture those relationships. We also touch on what Twitch and the gaming world, with their proven community-focused monetization models can teach OTT subscription streamers, and how flexible billing and subscription systems enable businesses to test and implement new offerings.